Barbie’s Fabulous Marketing

A sneak peek at how strong marketing Barbie's team has done to promote its film starring Margot Robbie and Ryan Gosling, sleek and fabulous style.

FASHION

Prisha Gupta

7/22/20236 min read

It’s hard not to believe that Margot Robbie was destined to embody Barbie perfectly. The famous Australian actress takes the spotlight as playing ‘The Barbie’. Her outfits have been getting so much love and hyped as she perfectly embraces Barbie’s character. She is joined by a star-studded cast that includes the talents of Ryan Gosling, Dua Lipa, Emma Mackey, Ncuti Gatwa, America Ferrera, Issa Rae, and Will Ferrell, who join her on this captivating cinematic journey.

Fun fact about Margot Robbie is that she wasn’t a Barbie fanatic girl. During the casting process, Gerwig and Robbie sought out that elusive "Barbie energy," a unique blend of beauty and exuberance they identified in Gal Gadot. Robbie explained that Gadot possesses an impossibly stunning beauty, yet her genuine sincerity and enthusiastic kindness make her so endearing that it's almost like embracing one's inner dorkiness just before being utterly charming. Unfortunately, Gadot wasn't available for the role. Nevertheless, they discovered their perfect Barbies in the likes of Issa Rae, Hari Nef, Emma Mackey, Dua Lipa, Sharon Rooney, Ana Cruz Kayne, Alexandra Shipp, Kate McKinnon, and other talented individuals. Additionally, there are multiple Kens in this enchanting mix. Within this captivating ensemble, Rae takes on the role of President Barbie, while Robbie embodies the essence of Stereotypical Barbie.

The outfits showcased during the premiere have captured immense adoration and sparked conversations, as they ingeniously pay homage to Barbie doll's iconic fashion choices. During the press tour, Robbie, under the expert guidance of stylist Andrew Mukamal, had the luxury of selecting designs from various esteemed fashion houses, ranging from vintage Versace to Vivienne Westwood. Yet, it's worth noting that some of her most captivating ensembles drew inspiration from Barbie's timeless wardrobe. Among these were a chic black-and-white-striped swimsuit reminiscent of the doll's debut in 1959, a sophisticated skirt suit inspired by the '80s, and a vibrant swirly minidress reminiscent of Barbie's fashionable choices from the '90s.

Enchanted Evening

During the "European Barbie" premiere in London, Margot Robbie graced the event in a stunning Vivienne Westwood gown, complemented by a graceful white tulle stole and an exquisite three-strand pearl necklace. This mesmerizing ensemble paid homage to the elegant appearance of the iconic "Enchanted Evening" Barbie, first modeled in 1990.

Totally Hair Barbie

Margot Robbie flawlessly emulated the iconic ‘Totally Hair’ Barbie look, inspired by the 1992 doll. Her hair cascaded in breathtaking long waves, elegantly paired with an Emilio Pucci printed dress, stunning pink Manolo Blahnik heels, a chic Chanel bag, and exquisite Taffin jewelry, creating a picture-perfect ensemble that paid homage to the beloved Barbie’s timeless style.

Pink & Fabulous

Margot Robbie wore a custom Valentino halter dress that referenced the “Pink & Fabulous” Barbie that was introduced in 2015.

Sparkling Pink

During the event in Seoul, Margot Robbie dazzled in a bedazzled three-piece set designed by Moschino. This chic ensemble served as a contemporary reimagining of the classic skirt suit worn by the iconic "Sparkling Pink" Barbie, which was initially released in 1964. The updated look beautifully captured the essence of the beloved doll's style, adding a touch of modern elegance to its timeless charm.

Earring Magic

For the film's premiere in Mexico City, Margot Robbie donned a striking pink leather minidress crafted by Balmain. This stunning ensemble drew inspiration from the iconic "Earring Magic" Barbie, which made its debut in 1992. From the low-slung belt to the chunky earrings, every detail of the look paid homage to the fashionable Barbie doll, perfectly capturing its essence in a modern and glamorous way.

The Original Barbie

In Sydney, Margot Robbie donned a stunning Hervé Léger bandage dress that artfully paid homage to the black-and-white one-piece swimsuit originally worn by the iconic Barbie doll. Just like the doll's signature style, the actress completed her ensemble with white sunglasses and black open-toe shoes, capturing the essence of Barbie's classic and fashionable look in a glamorous and sophisticated manner.

Barbie From The Movie

The ensemble Margot Robbie wore in Sydney referenced both a dress seen in the "Barbie" trailer and a new Barbie doll designed to resemble Ms. Robbie herself. The stylish frock served as a delightful nod to the film's character and showcased a real-life representation of Barbie, blurring the lines between fiction and reality in a fashion-forward manner.

Solo In The Spotlight

For the highly-anticipated "Barbie" film's Los Angeles premiere, Margot Robbie graced the red carpet in a captivating design inspired by the iconic doll's 'Solo In The Spotlight' look from 1960. The show-stopping Schiaparelli couture gown boasted a breathtaking combination of tulle and sequins, elegantly draping off-the-shoulder. Adorned with a striking red rose, the dress exuded timeless glamour. Completing the ensemble were matching opera gloves and a sheer handkerchief, adding a touch of classic sophistication.

Margot elevated her red-carpet appearance with a stunning Lorraine Schwartz diamond choker necklace, exuding elegance and refinement. Her bold red lip and sleek updo perfectly complemented the ensemble, leaving a lasting impression as she flawlessly embodied the essence of the iconic Barbie.

Day To Night

For the much-anticipated “Barbie” premiere in Seoul, Margot Robbie embraced her favorite brand, Versace, once again. Her captivating ensemble drew inspiration from an outfit worn by the original Barbie doll, paying homage to the beloved character’s iconic style. The look showcased a delightful pink and white skirt suit paired with a matching boater hat, complemented by elegant pointed pumps, a chic mini bag, and a glittery pink phone.

Margot Robbie delighted fans with the first peek into her Barbie promotional wardrobe, dazzling in a stylish gingham two-piece designed by Prada. Staying true to the iconic doll's fashion sense, she accessorized with bright pink Christian Louboutin heels and heart-shaped earrings by Jessica McCormack, creating a look that truly embodied the spirit of Barbie in a chic and glamorous manner.

Bottega Veneta

Margot Robbie effortlessly embodied the quintessential Barbie look, impeccably matching her car in a captivating bubblegum pink ensemble from Bottega Veneta. Her chic outfit featured a coordinated set, complete with a matching mini ‘Cabat’ bag, and custom pink Manolo Blahnik Jada mules.

Chanel

Chanel has become a prominent brand in Margot Robbie's Barbie tour wardrobe, and this was evident when she was seen at Sydney airport donning a vintage Chanel ensemble. The outfit, previously worn by Claudia Schiffer on the spring/summer 1996 catwalk, featured a chic checked pink blazer, classic two-tone slingbacks, and the perfect Barbie-inspired carry-on: pink vintage luggage. Robbie's choice of attire exuded timeless elegance and paid tribute to the iconic fashion sense of both Barbie and the esteemed fashion house, Chanel.

Versace

Margot Robbie graced the pink carpet at a Barbie party in Sydney, dazzling in a blush chainmail Versace mini-dress. The show-stopping outfit, which originally adorned model Claudia Schiffer in 1994, perfectly captured the essence of both the iconic Barbie and the timeless Versace brand. Robbie's choice of attire exuded glamour and sophistication, making her the epitome of Barbie chic as she celebrated the event in style.

Brunette Bubble Cut

Continuing the celebrations, Margot Robbie donned a striking red mini-dress created by Turkish-British fashion designer Dilara Findikoglu. Her party ensemble drew inspiration from the iconic "Brunette Bubble Cut" Barbie from 1962, who famously sported a red swimsuit. The outfit was tastefully accessorized with exquisite Assael jewels and a stylish Maison Ernest satin bag, adding a touch of elegance and sophistication to her overall look.

Moschino

Margot Robbie made a fashion statement while wearing a vintage patterned Moschino mini-dress, a piece from the brand’s spring/summer 2019 catwalk show.